Spotlight On: Kara Sorensen, MS, LAc

Name of Business: The Food Craving Solution
Type of Business: Healthcare / Wellness
Web Site: http://thefoodcravingsolution.com
Email: kara@thefoodcravingsolution.com

Tell us more about your woman-owned business.

I help women resolve Food Cravings and put their habits of Overeating in the past. I use an Acupressure technique combined with focused verbal statements that is simple and highly effective. It gets to the root cause of habits and helps you let them go with ease. I am an Acupuncturist and Nutrition Consultant, yet these sessions can be done over the phone.

Why did you decide to start this type of business?

I knew I had a unique gift to share with the world and I simply could not keep this to myself. I was already practicing Acupuncture, but saw such great results with Acupressure that I had to share it.

What makes your business unique?

I help people change the root cause of their behavior in a way that is lasting. Results are most often felt in one sixty minute session. I help people make changes that they never thought were possible in their thinking/beliefs and then their behavior naturally changes.

Can you share with us the challenges that you have encountered related to starting a business?

There are several challenges. The biggest challenge has been funding, as I am a solopreneur without a trust fund and a lot of education behind me. The other challenges have been the disbelief regarding results and the challenge of reaching my prospective customers due to shame about their habits.

How did you overcome these challenges?

I'm still working on it! I made a video, which has proven to be a very cost effective marketing tool. This has helped people get a sense of me, and my conviction about my work and my results. The video has been the biggest jump forward in my ability to reach those in need of my work, and I highly recommend a video. Here's a link: http://thefoodcravingsolution.com/videos.html

What has been your biggest success thus far?

I always think of the results of my patients as my success. One of my recent successes has been a single session that helped someone stop their binge eating behavior and easily lose 25 pounds over the following few months. This person had tried many techniques without success, and was unable to stop eating once started, all the way through a large pizza.

What is your favorite free business resource? twitter

Can you share with us something that very few people know as it relates to your business?

My results are lasting. Once the root cause of the craving or overeating is resolved, the behavior is behind you. There is no need for repeating a session but many choose to work on related or other issues. Also, I thoroughly studied nutrition and that knowledge is with me during every session.

What words of advice would you provide to others who are considering starting a business?

1-Have a part time job or other source of income while you start your business. It will take time to see a profit.

2-Take time for self care. It's a long haul and avoiding burnout is key. You will expend more energy than you thought possible, replenish!

3- Trust your instincts about who can help you. There are many people out there that can help. My word of advice is to find someone that feels like a good fit for your personality. In other words, don't just focus on their skills, but how the working relationship might feel. Would you feel comfortable having them talk to one of your best clients?

4-Know that having a great service or product(s) does not always equal customers running to your door. It takes time, people are apprehensive at first. Just keep going, as word of mouth will take over, but it takes time.

Do you have a small business idea that you want to get "Up & Running?" Pink Heels has a variety of services and resources available for all stages of business development and sustainability. Check out all of your coaching and consulting options HERE and all of your e-book options HERE!

Would you like to be considered for an upcoming "Spotlight On" post? If you have a web site and a business Up & Running story, please email Jennifer Moore at Jennifer@Pink-Heels.com. You can be located anywhere in the world as we are creating a global network of fabulous women!